Our story.

 White Rose Sports Management was established in 2015 by Liverpool midfielder James Milner. Milner, himself an avid golfer with a 7.4 handicap.

Driven by Milner's own experiences in football, he saw a need for a performance focused management company, to better nurture golfers, helping them to reach their full potential and ultimately maximise the chance of lasting success.

In 2020, Adam Lallana, a close friend and former teammate of Milner’s at Liverpool became a co-owner at White Rose adding his extensive experience of elite level sport to the agency.

The agency team also includes Dr. Stephen McGregor who has previously worked with two former world number one golfers in Rory McIlroy and Lee Westwood.

Who we are.

A team of sports industry experts with a shared ambition, performance. 

What we do.

We help talented individuals fulfil their potential through a performance focused approach. 

Why we do it.

We believe talent teamed with performance, attitude and application is what leads to a successful golfing career that lasts.

Rock Sports Group

In June 2022, White Rose formed a strategic partnership with Rock Sports Group. An American based management company with over 40 years of experience managing the lives of professional athletes worldwide. Rock Sports was established by Mac Barnhart and is led by Chief Executive Officer Russell Gray.

Read here about the strategic partnership

Website: Rock Sports Group 




3rd Floor, Eden Point, Three Acres Lane, Cheadle SK8 6RL


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